The company started to expand into new frontiers of the gadget industry. In 1971 LEGO did start to target women with the introduction of furnishings and dollhouses; in 1974 that introduced the first our figures, known as Minifigures; and 1979 that expanded in to space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of earrings elements marketed to young girls. This era also noticed the creation of a management structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen subscribing the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1971s also found the introduction of something that allowed customers to choose certain bricks they wanted to purchase and build their own styles, rather than buy pre-made packages; this was popular with adults, as well as kids. In the same decade, Profano branched out into middle ages territory with all the Castle template, and in 1980 the company added https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor its first coach sets to its lineup.
In 1989 Lego created the Pirate topic, and with it numerous types of pirate boats, wilderness islands and treasure. The organization also widened its array of facial movement, adding beards, eye downtimes and lip stick in addition to the regular two eyes and smile. Some older Lego debt collectors resented these kinds of changes, preferring the more simple faces of earlier products.
As Seglar expanded in a huge multinational corporation, it had to find ways to meet the requires of its big name potential buyers like Target, Wal-Mart and Toys ‘R’ Us, which usually demanded greater selections and faster delivery times. To keep up with these needs, the company began to reduce total production time for new products by looking into making more by using computerized assembly systems.